"You have to go about seeking efficiency in a way that projects are marked not merely by good natural resource management, but also by innovation in either product process, or in the way that you offer tangible benefits to your customer," says C Hariharan, CEO of Biodiversity Conservation (India) Limited (BCIL). Hariharan,
"This means costs cannot be addressed as a one-dimensional challenge, but in light of other factors too - aesthetics, function, ease of execution, environmental sustainability, and time," says Hariharan. His argument goes beyond showing how to weave money-saving into a range of other considerations. Instead, as he tells it, 'alternate' construction that shies away from conventional brick and mortar is actually cheaper and more appropriate in many cases. So, it ought to be possible to pitch economic value to potential consumers, and in addition inspire them with ecologically sensible choices and creative design.
